9/24/2023 0 Comments Trend micro home download centerThe New York Times reported Fifa wanted to double the $150 million annual licensing fee EA Sports paid for use of the body’s name and inclusion of the World Cup in its games. Rumours began circulating in 2021 that EA Sports and Fifa’s relationship had hit the rocks. Its cultural standing has increased exponentially too, to the point where the annual player ratings reveal is as eagerly awaited a moment on the football calendar as the fixtures release.ĮA Sports and FIFA’s most recent collaboration, Fifa 23, was the series’ most successful yet, shipping over 10 million units in its first week. Over the course of 30 annual iterations, Fifa, as it’s affectionately known, has become the best-selling video game franchise in the world, amassing total sales of well over 350 million, and contributing the lion’s share of parent company Electronic Arts’ $7.4 billion net bookings in 2022. Their first collaboration, 1993’s Fifa International Soccer, timed to mark the following year’s US-hosted World Cup finals, and released on such long-gone gaming platforms as the Commodore Amiga, Sega Mega Drive, and the 3DO, was an unprecedented success, selling some 500,000 copies in the UK in its first month. ![]() ![]() ![]() Few commercial partnerships in global sport have been as long-lasting, influential, or, indeed, lucrative, as that between Fifa and video game publisher EA Sports.
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